Wednesday, June 25, 2008

Shakespeare appropriations

I think this disturbs me ...



But, then again, Shakespeare for the masses?

No, no. I'm definitely disturbed. (Not so disturbed that this will keep me up at night. Just disturbed enough to tell you about it.)

5 comments:

Bradley said...

Finally, someone has found a way to make Shakespeare relevant for our students.

Emily said...

It really does only work to give them Shakespeare in 30 second clips.

Craig said...

I say, anything that puts the words out there. Gilligan's Island musical Hamlet? Sure. Video game ads? OK by me. Shakespeare was a gleeful sell-out from the word go; he'd have done product placements in the plays if he could have.

The only thing I won't stand for is screwing up "Wherefore art thou Romeo?"

R said...

I'm disturbed by that commercial too, and I don't know quite why, when other uses of Shakespeare in commercials usually just make me laugh. I think it's something that's a byproduct of the Shakespeare, actually--the way the commercial, by using this speech that has been used in very patriotic ways in times of war, winds up equating video game war with real war. Probably *not* the intention, but I think that's what's weirding me out.

Alan K.Farrar said...

One of the most 'connected' readings of the text I know - maybe the original speech is meant to be a little more disturbing than naked nationalism twists it.